Health has never been more important, with many consumers looking for ways to boost immunity and improve overall wellbeing at this crucial time. In response to this changing landscape and with winter taking hold, we are encouraging consumers to boost their immune system and ‘Take Extra Special Care’ through our new advertising campaign.
Speaking on the launch of the campaign, Patrick Woods, Director of Linwoods Health Foods said: “The health category as a whole has seen a significant shift in consumer needs and demands this year, especially in food consumption and eating habits. We are proud to be leading the way in this shift, providing our family of customers with the information and tools they need to boost their health and wellbeing through their daily diet when they need it most.
We wanted to create a campaign that ran true to the heart of the Linwoods brand and Take Extra Special Care does just that. Our new simplistic style campaign hopes to translate how supporting your health and wellbeing can be as simple as adding 20g of cold milled seeds to your diet every day.
I’m a strong believer that we all need to practice positive habits at mealtimes and our three immunity supporting seed blends provide simple ways to boost the nutritional value of daily meals by adding 20g on soups, salads, porridge and yoghurts.”
Packed full of nutrients, the Linwoods Shelled Hemp is bursting with health properties to help enhance mealtimes, providing a unique nutty texture for dishes while boasting impressive health credentials. Linwoods Shelled Hemp contains 18% of the daily recommended intake (RI) of Zinc and 19% of the RI of Iron in one single 20g serving. Zinc and Iron are both vital for immune health and the seed blend helps support the normal function of the immune system in two spoonfuls.
There are few foods from which you can gain such a high percentage of your RI of Selenium and Magnesium in just one serving. One serving of the Linwoods Milled Flaxseed with Almonds, Brazil Nuts, Walnuts and Co-Enzyme Q10 contains 33% of the RI of Selenium which contributes to the normal functioning of the immune system, and 18% of Magnesium which contributes to a reduction of tiredness and fatigue. Sprinkle the blend on meals to enhance dishes with added immune system support.
As we head into winter, it can be harder for consumers to maintain adequate levels of Vitamin D through natural sunlight. One in five adults in the UK are believed to have low levels of Vitamin D and many are unaware of how low levels may negatively impact immune function.
One serving of the Linwoods Milled Flaxseed with Bio-Cultures and Vitamin D offers 5mcg of Vitamin D which helps maintain immune system function, as well as 20% of Magnesium which contributes to a reduction of tiredness and fatigue.