Linwoods is proud to announce we have secured our place as one of the partners of GenM, an organisation that encourages brands to recognise and respond to the needs of perimenopausal and menopausal women.
The menopause is more than just hot flushes and mood swings, with over 15.5 million menopausal women in the UK – that’s one third of the female population. 75% of menopausal women believe it remains a social taboo that isn’t openly discussed. As a result, there is an ‘invisible generation’ of menopausal and perimenopausal women suffering though mentally and physically debilitating symptoms, in silence.
GenM the menopause partner for brands
GenM, the menopause partner for brands, was cofounded by Heather Jackson and Sam Simister.
Together, they founded GenM with a clear mission: to unite responsible brands and organisations to improve the menopause experience, normalise the conversation, and support underserved menopausal consumers and employees. In this way, Heather and Sam aim to empower women to enter this pivotal time in their lives feeling better prepared, educated and without fear.
By aligning with GenM, Linwoods has committed to being a voice for change and better representing perimenopausal and menopausal women. It’s an important first step towards a positive menopause revolution for Linwoods.
Patrick Woods, MD Linwoods Health Foods:
“Supporting women through menopause fits right at the heart of our purpose to enhance people’s health and wellbeing helping them to feel great every day. We are excited to partner with GenM and are fully committed to raising awareness through education, nutrition and helping to ensure a more positive menopause experience for women.”
We want to play a part in naturally supporting women experiencing menopause through our products and education. Communication and education can help to challenge perceptions and misunderstandings of the menopause and prompt more open discussion about it.
From these discussions and listening to our customers we have developed Menoligna, specifically for women during menopause and post menopause.
Menoligna is a plant-based blend of sprouted and milled seeds, containing important vitamins, minerals and added Lignans. It is a convenient way to add key nutrients into the diet to help regulate hormones and maintain bone density which can decrease during and post menopause.
Heather Jackson, Co-Founder of GenM:
“Menopause ignorance has gone on for too long and it’s our joined responsibility as brands and employers to wake up and unite in representing those in the menopause and their support network. This first-of-its kind movement is raising awareness, educating, and driving real change to the change, and we’re proud for Linwoods to be a partner.”
If you want your brand or organisation to join the menopause revolution, contact GenM today.
Watch Linwoods Menopause and Nutrition Webinar featuring Heather Jackson, Co-Founder of GenM