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Keeping it in the family the key to post-pandemic business success

A leading health food brand is leaning on its family ties to execute future plans and continue its success post-Covid19.

Despite the challenges presented by the pandemic, Linwoods Health Foods fared well thanks to a renewed focus on health and wellbeing – with consumers looking at ways to boost functional immunity and overall dietary health as a result of well-publicised links between severity of Covid19 and obesity.

And the father and son duo at the helm of the Northern Ireland-based business – owner and founder John Woods and director Patrick Woods – are preparing to build on that success in the coming months.

They both play key roles within the business, which also counts Patrick’s siblings, Joe and Ellen, as part of the wider team – with Joe’s role focused on innovation and packaging, and Ellen as part of the marketing team.

Patrick who ahead of Father’s Day, credits his own dad’s focus on health and wellbeing – as well as his strong business acumen – with his own head for business and healthy lifestyle, is central to the plans which are focused on product development and innovation.

He said: “I’ve been fortunate enough to be mentored through the business by my own father, John. The inspiration behind the business and its entire ethos is built from his own life experiences – our product range was born out of my father’s fascination with the health and wellbeing benefits of food following a set-back with his own health.

“We’re employing the same mentality as we work on new innovations and product development. People the world over have had their own wake-up calls regarding health and wellbeing as a result of the pandemic, with industry reports suggesting that consumers are becoming more focused on nutrition and the role it plays in health and natural immunity*. More than a third of consumers are placing a high priority on healthy eating, with more people cooking from scratch during 2020*.”

Having already added Crunchy Seed Clusters to its core range portfolio in early 2021, Linwoods is looking to focus on new markets and product development, with exciting plans in place for the rest of the year.

Patrick continued: “New product development is a key focus area for me personally, and the past year has afforded us the opportunity to look at potential new ranges that tap into newer markets for the brand. Over the coming years, we’re set to see an increase in the over-55s population, many of whom will be spurred on to look at their own functional health, wellbeing and immunity as a result of goings on over the last year.

“My family knows from experience that it’s never to late to turn the focus onto fuelling your body in the healthiest way possible, and that no matter your age, it’s possible to make small, simple changes to improve your health. My father did just that, and these changes in lifestyle not only took our long-established family business in a successful new direction, but has also enhanced his health to enable him to continue leading our family and our business. We’re very excited about what’s to come for our family business and it’s going to be a real team effort to bring it all to life, with Joe and Ellen also central to our plans.”

Linwoods Family
John Woods, Patrick Woods, Ellen Woods, Joe Woods.

John Woods, founder and owner of Linwoods Health Foods, said: “It’s no secret that I firmly believe your health is your wealth and that philosophy has allowed me to remain – and will continue to allow me to remain – involved in a business I love alongside my family.

“I’m exceptionally proud of how we’ve worked together to weather the storm of the past year, and we’re coming out of the pandemic in a strong position with plenty in the pipeline thanks to Patrick’s strong focus on product development and innovation alongside Joe, and Ellen getting read alongside her colleagues to spread the word on what’s to come. We’re looking forward to revealing even more in the coming weeks and months.”

*Source: Mintel Attitudes Towards Healthy Eating UK, February 2021


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