The high-profile Dublin Senior Football Team has a crunch season ahead. As they train for that tough programme, the team’s thoughts are turning to ‘crunch’ of a different kind.  In a bid to ensure its athletes’ nutrition is as carefully managed as on-pitch performance, the high profile team has just announced a new relationship, appointing Armagh-based Linwoods as its Official Supplier of Health Food.

Daniel Davey, Sports Nutritionist to the Dublin Senior Football Team, has worked with a host of elite athletes across a range of sports, developing specialised nutrition strategies designed to help both individuals and teams achieve performance-related goals.  An MSc with a deep personal interest in strength and conditioning, Daniel is a committed and successful athlete in his own right, so he knows from personal as well as professional experience the performance value of a well balanced diet.

Daniel says, “We all know that we should eat well but getting the balance right isn’t always easy given today’s hectic lifestyles.  We’ve chosen to partner with Linwoods as our Official Supplier of Health Food not only because of the nutritional benefits inherent in the Linwoods Superfoods range, but also because of the ease with which we can incorporate them into an everyday diet.”

Welcoming news of the sporting association, Joanne Hayden Sales and Marketing Manager for Linwoods commented, “In Ireland we have built a reputation for providing healthy foods and our Superfoods range provides a unique and innovative range of delicious and nutritious products, specially designed to suit those who seek to add a wide range of vitamins, minerals and essential fatty acids to their diet naturally.  Our range which includes a selection of milled and blended seeds, nuts and berries includes products that have the addition of Probiotic Bio Cultures, for healthy digestion and immune system; and Q10, which helps to produce energy from every cell in the body. We have more exciting innovations planned, for what promises to be a bright future.

“The Linwoods Superfoods range has itself gone from strength to strength – demonstrating the public appetite for food which does you good and tastes good!  We look forward to our latest venture as Official Supplier of Health Food to the Dublin Senior Football Team and hope that our healthy blends will help to deliver healthy scores in the seasons ahead!  We also believe this is a strategic step forward for the company as we seek other opportunities within the sporting world to provide our nutritious foods to competing athletes.”

Jim Gavin, Dublin Senior Football Team Manager, is determined to secure every possible advantage for his highly motivated team.  Ensuring that they have the right nutrition to ‘do the job’ for their supporters is one more goal.  He says, “Our partnership with Linwoods is an integral part of our nutrition strategy for the players and demonstrates our determination to do everything we can to make Dublin Senior Football Team the very best it can be.  As far as we’re concerned, good health is a vital building block for consistent and rewarding performances.”