Karla McAviney from Linwoods commented: “The team at Linwoods are delighted to have been awarded ‘Best New Product launch’ 2013 at the recent Ulster Grocer Marketing Awards event, which is an excellent means of showcasing the talent within the industry. Linwoods have continued to develop the Superfoods category in both health and grocery retail with the launch of a new and innovative product, Linwoods Milled Flaxseed with Bio cultures & Vitamin D.

“The results of the launch have been fantastic, and it is an honour to have received this prestigious industry award in recognition for all the hard work and achievements of the entire team by such a distinguished Marketing Awards panel.”